Chris Pascoe
Chris Pascoe
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Transforming Strategy Into Results
Transforming Strategy Into Results
With over 20 years of marketing leadership experience, I specialise in delivering measurable outcomes that drive growth. Whether it’s performance marketing, SEO, creative strategy, or social media marketing, I’ll help you maximise value at every touchpoint.
From crafting award-winning campaigns to being hands-on with client accounts, my expertise is rooted in driving ROI and solving business challenges. I offer marketing and strategic solutions tailored to your needs that are designed to achieve your specific goals.
Ready to see the impact?
What I have done
What I have done
Founder
Founder
CrisPDigital.io
CrisPDigital.io
I Drive real ROIs and provide marketing & business consultancy for my clients
Head of Brand & Digital Marketing
Head of Brand & Digital Marketing
Stanley Black & Decker
Stanley Black & Decker
Led the brand and digital teams across the Middle East, Africa & Turkey for Black & Decker, DeWalt & Stanley Tools
Digital Marketing Director
Digital Marketing Director
Atlantis Resorts
Atlantis Resorts
Increased direct business & profitability while leading the digital transformation of Dubai's most iconic resort
And more...
And more...
Outcomes I have driven
Outcomes I have driven
Improved ROAS by 270%
An established medical eComm business approached me to improve their performance marketing ROAS, so I tripled it.
Developed go-to-market strategy for a TV tech startup
Searchr.TV is a streaming services aggregator. I was able to help them successfully market their new TV first application.
Launched a profitable and automated eCommerce business
Created the Premium Die-Cast brand, grew reputable social following and negotiated logistics
Held the record ROI for Amazon DSP for consumer products in the Middle East
Launched Black & Decker appliances on Amazon's programmatic advertising platform (DSP) with never seen before ROI
Built high impact LinkedIn advertising lead generation program
Full campaign execution including creative, media buying and sales funnel flow on Pardot
Conceptualised DeWalt's global sponsorship activation with McLaren F1 Racing Team
I developed the Pit Stop Challenge idea to create awareness & drive end user database growth
Conceptualised a CRM membership program generating 1M records & Increased direct channel share 89%
I created the Atlantis Members program, this both considerably increased the marketable database and improved profitability by driving the owned channel business
Pioneered the digital transformation of Dubai's most iconic resort
Redesigned Atlantis websites & migrated the tech stack to utilise Sitecore and Salesforce Marketing Cloud for better user experience
High conversion eCommerce website design on BigCommerce
I conducted research, created wireframes, designed and coded Blushield Middle East's website on the BigCommerce platform
Some of the tools I can use...
Some of the tools I can use...
Ad platforms
Experience platforms
eCommerce platforms & CMS
CRM tools
Project management tools
Creative tools
Where I studied
Where I studied
University of New South Wales - Australia
University of New South Wales - Australia
Science (Aviation)
Association for data-driven marketing & advertising - Australia
Association for data-driven marketing & advertising - Australia
Digital Marketing Certificate
I bring a versatile skill set and extensive experience that seamlessly adapt to any industry or project. Whether you need support for your next big initiative or ongoing expertise to elevate your operations, I’m ready to deliver results that align with your business objectives. Let’s connect and explore how I can contribute to driving meaningful outcomes for your organisation.
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